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The Newsonomics of social media optimization
[Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] This week’s buzz is...
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“Like,”“share,” and “recommend”: How the warring verbs of social media will...
It appears that Facebook has settled on a central metaphor for the behavior of its 600 million users. See an interesting article? Want your friends to see it too? Facebook’s offered up two primary...
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The Newsonomics of f8
Editor’s Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab. Is it declaration of war, or of...
View ArticleThis headline about The Atlantic is not search-engine optimized
Mashable’s Lauren Indvik reports that social shareability now trumps SEO as a priority for The Atlantic — and, it’s fair to extend, many other media brands of its ilk. Bob Cohn, who was recently...
View ArticlePresetting how your article gets tweeted
Laura Hazard Owen notes that Slate isn’t sending an article’s headline to tweets generated by its tweet button. Instead, it’s setting a different, more social friendly string — “This Is a Terrible Way...
View ArticleIf a tweet worked once, send it again — and other lessons from The New York...
With contributions from Hanna Ingber, Sona Patel, Daniel Victor, Lexi Mainland, and Sasha Koren. #twitter-widget-2, #twitter-widget-3, #twitter-widget-4, #twitter-widget-5, #twitter-widget-6,...
View ArticleAre publishers overselling social traffic at the expense of search? A...
You may have seen my column yesterday on the rise of content designed for social sharing — a category that for me includes everything from pure-viral outlets like Upworthy to more newsy but still...
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The new L.A. Times redesign would like to write that tweet for you, thank you...
The Los Angeles Times is about to redesign its website; it’ll go live overnight. Some screenshots are at Politico. The Times worked with Code and Theory, which has done some fine work with other news...
View ArticleDon’t try too hard to please Twitter — and other lessons from The New York...
The past year brought major changes to The New York Times. The social media desk’s editors joined a new department, Audience Development. Our team gained new resources as we combined efforts with...
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Want more responses to a social media post? Pay attention to when (and where)...
Why some social media posts fall into a pit of oblivion while others shine brightly is in great part a question of timing. A new study from Klout finds that, unsurprisingly, posts that land sometime...
View ArticleHere’s what happened the last time audio producers got better data
Podcasting is about to become more like radio. Nothing will change with the actual mechanics of podcasts — how they’re produced, how they’re distributed, or who listens. The change will come in what...
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